Ethics Explorer: Accountability in Social Performance
Welcome to Ethics Explorer, your monthly guide to navigating ethical challenges in social performance practice. Each month, we explore one of the core ethical principles that guide our profession, illustrated with real examples and practical guidance. This month’s Ethics Explorer focuses on Accountability in Social Performance.

Audio play here:
This Month’s Ethical Principle: Accountability in Social Performance
Practitioners should be accountable for their decisions and actions, taking responsibility for outcomes and learning from mistakes.
Example of this principle in social performance practice
James acknowledges when a community consultation process didn’t achieve its objectives, takes responsibility for the shortcomings, and works with stakeholders to design a more effective approach.
Example of how a practitioner can face a difficult decision because they see this principle as being conflicted at work
Ana discovers that a community development project she approved has unintended negative consequences.
She faces multiple pressures:
- Project partners want to continue despite emerging issues
- Communities expect immediate solutions
- Company reputation could be affected by admitting mistakes
- Budget constraints limit correction options
This demonstrates:
- Professional responsibility: Acknowledging and addressing mistakes
- Stakeholder expectations: Managing disappointment and maintaining trust
- Organizational culture: Promoting accountability versus blame
- Resource constraints: Balancing correction needs with practical limitations
